... the Toaster market.
This has been bugging me for a while, which should tell you all you need to know about my bizarre mind: what's up with electric toasters? As I popped the bread out of our toaster this morning, I realized that I've been putting up with its state of non-functionality for maybe three years now. To be honest, I'm just happy it doesn't catch on fire while toasting my English muffins.
We have one of those low-priced toasters (I won't mention which one, but it's on the chart below). All we ask is that it toast the bread adequately, pop it up when it's done, and not catch on fire in the process. You might say we've set the bar rather low in the requirements department. Heck, we were delighted that it had a "bagel mode".
Of course, within about a year of buying the toaster, the dial that controls how light or dark you want your toast stopped working. You can set it to whatever you like, but the toaster will toast your bread to whatever level it deems appropriate. It's kind of French that way: "No, monsieur, I will bring your croque-monsieur like so."
Fast forward to today. I was on a culinary parts website, ordering replacement parts for our Cuisinart food processor. Once I finished up my ordering, I thought I'd see what they had to offer for toasters. I searched for two-slice toasters. I didn't get any fancier than that--four-slice models just encourage overnight guests, and we haven't had a toaster oven since we got married. What I found is in the chart below.
What you see is that there are a number of manufacturers and models to choose from in the sub-$50 price range. And there a couple of choices in the (incredible) $250 price range. (Side note: are the super-expensive ones really that good? Or should I just buy five of the cheap models and replace one every year?)
But, except for one Krups model, there is nothing in between the $50 and $250 price points! Clearly there's a gap in the market here, ready to be exploited by some socially-networked, ad-supported, iPad-enabled product. I'm calling on entrepreneurs everywhere to address this gap in the market. Take my idea and run with it, I ask for nothing in return... except for a working toaster. Or five.